I thrive when designing for and collaborating with people. This is my story.

Yesterday

Since I obtained my Master of Science degree ‘Strategic Product Design’ at the Industrial Design Faculty of Delft University of Technology, I strongly believe in the strategic value that design can bring. My first job was as an Interaction Designer at Fabrique, a strategic design agency in Amsterdam, The Netherlands. While creating personas, customer journeys or wireframes, I always kept a close eye on the overall product strategy, informed by user needs, and pivoted our teams when needed. After being promoted early to medior Interaction Designer at Fabrique, I moved to San Francisco in January 2019 to work in design and innovation in the Bay Area. Here I worked as a Strategy Designer for Business Models Inc., explored the startup scene as a freelancer, and ended up working as a Service Designer at frog. My time in San Francisco made me a versatile designer with experience in design strategy, user research, service design and product management.

Today and tomorrow

Today, I am a human-centered designer by heart, a explorative researcher by education and a strategist with a strong point-of-view by experience. With my contagious positive energy, thoughtfulness in connecting people, and endless curiosity for the unknown and unsaid, I thrive in multidisciplinary and multicultural teams. Please find below an overview of my skills and my resume.
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DesignService design - Human-centered design - Design thinking - UX strategy - Interaction design - Low / high fidelity prototyping - Visualization
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ResearchUser research - Contextual inquiry - Conducting interviews - Empathy mapping - Customer Journey mapping - Service blueprinting - Usability testing
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StrategyBusiness model innovation - Co-innovation - Innovation ecosystem - Market analysis - Trendwatching - Product strategy - Positioning - Brand strategy - Lean startup
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Facilitation Leading workshops - Creative facilitation - Design sprints - Agile/scrum - Training - Coaching - Product management

Download my resume here

What people say about me

Myrthe was instrumental in helping our company to deliver ethnographic research and to distil the findings down into a service design that helped us to identify the core needs of our future customers. Thanks to Myrthe, whose endless enthusiasm, positivity and energy inspires the team, we were able to define our product roadmap and justify our funding round.

‍Rob Curtis - CEO and Co-founder at Daylight

Myrthe is a real go-getter. No matter what the project is, user research, experience design, or defining the future strategy, I am always positive surprised how fast Myrthe gets back with a first draft, that is creative and thought through. She really connects the dots, sees the overall picture, and at the same time, she can dive into the details to give elements a creative spin. Myrthe is an absolute team player and wins the trust of the team fast. Very devoted, with great strategic insight and a get shit done mentality.

Maaike Doyer - CFO & Strategy Designer, Business Models Inc.

I got to know Myrthe because I was her graduation supervisor at Delft University of Technology, MSc Strategic Product Design. Later she started working for Fabrique, the design company I co-founded. Myrthe combines fabulous analytical/research skills with the ability to come up with apparently simple insights to unravel complex problems. She’s an excellent listener, always critical but at the same time the driving force towards ideas and designs with impact. Myrthe is also capable of taking all stakeholders through the design process lightheartedly while keeping focus on the ambition. Good to know that she is a very good team player and has a great sense of humor!

Jeroen van Erp - Professor of Concept Design, Delft University of Technology / Founding partner, Fabrique

Since September 2017, Myrthe works as an interaction designer in our team at Fabrique. Everything she does, she does with great enthusiasm. Leading workshops, sketching solutions, doing research, making prototypes; she can do it all. The quality of her work is outstanding; whether it is at a strategic level or at a practical level, her solutions are always well thought out and surprising. She is always one step ahead and brings a smile on everyone’s face.

‍Anna Offermans - UX Director, Fabrique