My research-driven and human-centered design approach helped the team to set aside their assumptions and to truly listen to what their customer needs. Because of my work, Be Money pivoted their business from an LGBTQ+ lifestyle-oriented spending card to a financial service focused on helping the LGBTQ+ community to grow their money.
After my work was done, I coached the team in the next steps - continuing with product validation through prototyping and qualitative research. The Future Customer Journey Map was leading in product development. The user research was also the foundation for further brand development.
Myrthe was instrumental in helping our company to deliver ethnographic research and to distil the findings down into a service design that helped us to identify the core needs of our future customers. Thanks to Myrthe, whose endless enthusiasm, positivity and energy inspires the team, we were able to define our product roadmap and justify our funding round.
Rob Curtis - Founder and CEO - Be Money